At Social Marketing Expert we always to remember that Social Media should be used with the long “haul” in mind. Unfortunately, many mistakenly see and use it for one-time, quick shots of exposure.

Jay Zaltzman quotes Jenka Gurfinkel who says, “Really effective social media strategy is about integrating methods for generating exposure through social media and online communities into the campaign strategy from the beginning. ” More of Jay’s insights can be found in this article:

Effective Social Media Marketing
Social media is a hot topic nowadays. Most marketers know it is important, but many are unsure how social media should fit into their marketing strategy. First, let’s define what social media is: typically, social media refers to … 

And if you’ve got a strategy, in today’s economy, it’s gotta be affordable, right? Author of the next article, Marc Meyer says “In other words how can they (small bizz) drive traffic and sales and leads and eyeballs to their sites and products on the cheap.”

Guerrilla marketing and social media marketing-an imperfect perfect union
If done right, guerrilla marketing can and has been very very successful in growing brands, creating viral buzz, and driving sales, eyeballs and traffic to products or companies. Why mesh guerrilla marketing with social media marketing …

Social Marketing Expert readers wanted to know: just HOW important is your profile to branding yourself on any Social Media, Social News, or Social Bookmarking site? Well…actually it’s critical. Our first article says your profile should decided upon these criteria: branding considerations, SEO and reputation management intent. So as you’ll see, using silly names or jokes for their profiles/avatars is not only counterproductive, it’s bad business.

Branding Strategies for Your Social Media Profiles on the Web 
If your job or current tasklist includes building a social media strategy for your organization (or yourself, personally), you should be thinking about the branding created by the profiles you create. The profile name, the image you use …

Now as you go on with these profiles, the idea is to get them to show up in Search Engines… we need to be able to have people find YOU when they type in their search phrase. Let’s look at the importance Social Media, Social News, or Social Bookmarking sites have had on the search world.

Social Media and its Impact on Search 
Following all the recent buzz about the changing online marketing space, most likely attributed to the economic troubles of the world,  it’s important to determine the impact that advancing online channels, like social media, …

Social Media SEO-Where is The Train Moving
A lot of people are turning to new social media to get their updates and news out these days. One benefit of this as opposed to traditional media formats such as twitter.com and blogcatalog.com, is that you’re getting a your own voice … 

Effective Social Media Marketing
Social media is a hot topic nowadays. Most marketers know it is important, but many are unsure how social media should fit into their marketing strategy. First, let’s define what social media is: typically, social media refers to …

I will be featuring posts and tidbits that I uncover from around cyberspace. I call it Social Marketing Expert GottaSee’s.  You gotta see these posts.

I follow Chris Brogan on Twitter and always enjoy his insights. And the second is a post about the Social Media Marketing Summit 2008 from ReadWriteWeb.com… the videos got a powerful message for noobs and seasoned pro’s.

Social Media Tools Are Like Phones 
One thing we misunderstand frequently when talking about how great and amazing social media is comes from the fact that we’re thinking from the perspective of what we want the tool to do while the people who are receiving the message …

Social Media for Business - Who’s Doing it Well & How 
This week, she gave a keynote at the Social Media Marketing Summit 2008, San Francisco. Known for her commitment to social media, and belief  that marketing and advertising are fatally flawed, Li started with a Google search on ‘Comcast’ …