Businesses are waking up to the value of the Social Web and allocating money to create or enhance social marketing budgets. I found this to be true in my own consulting business…which is good news in light of all the doom and gloom in todays economic news front.
According to a new study released by Aberdeen Group (published today by eMarketer), 63 percent of companies plan to increase their social media marketing budgets in 2009, despite the current weakness in the economy. Digging deeper into the numbers, 21 percent of those surveyed plan to increase social media spending by 25 percent or more, while a mere 3 percent plan to shrink their budgets (34 percent responded “no change”).
To read more go to http://mashable.com/2009/03/23/social-media-marketing-budgets/