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A New Day -Social Media Marketing Budgets Increase

Businesses are waking up to the value of the Social Web and allocating money to create or enhance social marketing budgets. I found this to be true in my own consulting business…which is good news in light of all the doom and gloom in todays economic news front.

According to a new study released by Aberdeen Group (published today by eMarketer), 63 percent of companies plan to increase their social media marketing budgets in 2009, despite the current weakness in the economy. Digging deeper into the numbers, 21 percent of those surveyed plan to increase social media spending by 25 percent or more, while a mere 3 percent plan to shrink their budgets (34 percent responded “no change”).
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3 Responses to “A New Day -Social Media Marketing Budgets Increase”

  1. Matt Hanson says:

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Todd J. says:

    Great post.

    Well it was really obvious, at least for me.
    Social Medias are growing and growing and it will get even worse with the time untill we will date a girl on the net.

  3. Kate says:

    Social media and the use of it for marketing is a business game changer! I just watched an interview with 2 authors that have discussed how President Obama used social media and taken those lessons into a book called Barack 2.0 Check out this great interview with them!


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