Some people only use social media marketing because it’s fun. But eventually, in order to justify time or monies spent, you need to discover your ROI -return on investment. 

Deeptaman Mukherjee  of Watblog wrote a good article regarding ROI entitled “Social Media – Its Power, ROI & Marketing.”  Here is just a taste of what he had to say…

Social Media has emerged as the single largest viral marketing source in recent times. I doubt if there is a close second spot to it. The immense online advertising opportunities it holds are utilized in every walks of life viz. politics, marketing, branding, networking etc. The power of Social Media lies in its ability to build up a relationship damn quickly and being able to sustain with it over a period of time. It is amazing to interpret from this research that it is women who rule the social media usage over men; and this ‘relationship’ funda which is considered emotional to some extent strikes the correct chords with them.

Read the complete article at http://www.watblog.com/2009/03/25/social-media-its-power-roi-marketing/