Looking for a call to action for buzz marketing? You may see more opportunities in the emerging social media after reading “Social Media’s Impact on Marketing.” Paul Dunay, the writer shares this:
Columbia University study published in Science (2/10/06 issue) sheds light on the role that social influence can play in driving consumer demand. Researchers recruited more than 14,000 people in a study to measure the impact of social influence on the choice of songs to download.
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