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Categorized | Social Mtkg

Social Influence Can Drive Consumer Demand

Looking for a call to action for buzz marketing? You may see more opportunities in the emerging social media after reading “Social Media’s Impact on Marketing.”  Paul Dunay, the writer shares this: 

Columbia University study published in Science (2/10/06 issue) sheds light on the role that social influence can play in driving consumer demand. Researchers recruited more than 14,000 people in a study to measure the impact of social influence on the choice of songs to download.

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One Response to “Social Influence Can Drive Consumer Demand”

  1. John Taylor says:

    Great blog. Do you know of any relevant marketing forums or discussion groups?


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