Looking for a call to action for buzz marketing? You may see more opportunities in the emerging social media after reading “Social Media’s Impact on Marketing.”  Paul Dunay, the writer shares this: 

Columbia University study published in Science (2/10/06 issue) sheds light on the role that social influence can play in driving consumer demand. Researchers recruited more than 14,000 people in a study to measure the impact of social influence on the choice of songs to download.

To read more click here:
http://www.kevinhdavis.com/2009/04/06/social-medias-impact-on-marketing/