Social Marketing Expert readers wanted to know: just HOW important is your profile to branding yourself on any Social Media, Social News, or Social Bookmarking site? Well…actually it’s critical. Our first article says your profile should decided upon these criteria: branding considerations, SEO and reputation management intent. So as you’ll see, using silly names or jokes for their profiles/avatars is not only counterproductive, it’s bad business.

Branding Strategies for Your Social Media Profiles on the Web 
If your job or current tasklist includes building a social media strategy for your organization (or yourself, personally), you should be thinking about the branding created by the profiles you create. The profile name, the image you use …

Now as you go on with these profiles, the idea is to get them to show up in Search Engines… we need to be able to have people find YOU when they type in their search phrase. Let’s look at the importance Social Media, Social News, or Social Bookmarking sites have had on the search world.

Social Media and its Impact on Search 
Following all the recent buzz about the changing online marketing space, most likely attributed to the economic troubles of the world,  it’s important to determine the impact that advancing online channels, like social media, …

Social Media SEO-Where is The Train Moving
A lot of people are turning to new social media to get their updates and news out these days. One benefit of this as opposed to traditional media formats such as twitter.com and blogcatalog.com, is that you’re getting a your own voice … 

Effective Social Media Marketing
Social media is a hot topic nowadays. Most marketers know it is important, but many are unsure how social media should fit into their marketing strategy. First, let’s define what social media is: typically, social media refers to …