Are you thinking about what your strategy should be for 2009?

While your competition is sweating bullets deciding how they will participate in the “recession”, take a proactive step and do what they don’t and probably won’t do… implement a strategy to benefit from Social Media.

Here’s our first article we liked entitled: “What Is Your Company’s Social Media Marketing Strategy?” -  Social media websites have become some of the most profitable and powerful locations on the Web. Facebook, MySpace, Twitter and others are keeping internet users linked by age, preferences, interests and many other qualifiers – and our SEO company has certainly benefited from using social media as part of our overall online marketing plan.  If your business is not tapping into that market by now, what are you waiting for?

You can develop a strategy to interact with your customer base on the social media websites they use most often, or you can reach out to prospective customer on niche networks that suit your brand.  You can also use the functions of social media to enhance your customer service by responding to and remedying problems as soon as they arise.  This can help nip potential problems in the bud, and your customers may feel better served and more connected when this is an option. Read more of this article at:  http://seogroup.com/blog/what-is-your-companys-social-media-marketing-strategy/370/

(Make sure to download the PDF available in this article.) Our next post we liked is entitled: “The 7 Must-Haves In Your Social Media Strategy.”
It’s fantastic that interest in social media is so high, but I’m alarmed at the number of brands and agencies that are ready to jump into social media to take “advantage” of audience concentration in Facebook, Twitter, and other fast-growth outposts. What’s lacking in most social media programs is an actual strategy.

If you don’t know precisely why you’re in social media, with whom you want to engage, and how you’re going to measure success, you’re not ready to start.

I use a 7-step Social Media Strategy Worksheet to create a framework that governs what the initiative aims to accomplish.  (Click link to download.)

Read more of this article at: http://www.mpdailyfix.com/2008/12/its_fantastic_that_interest_in.html