When you make a post to your blog these days, it is likely to appear in many more places than just on your blog. The same thing can happen with your articles. This is all thanks to the magic of syndication, which basically means that your content can be delivered to different sites in various places, giving you massive exposure all over the internet. Here are some ways for you to get started so that you can use the power of syndication to gain more visibility on the internet.

1 – Accept the fact that Web 2.0 is a reality and here to stay. I like to define this phenomenon as the ability for people to finally be part of the conversation online, and to choose what information they want to receive, in contrast to interruption marketing, where we were all at the mercy of those who wanted to contact us without our permission.
2 – Start an account on Twitter right away. Look for people who have similar interests to yours to follow in the beginning, and then see what happens. Also, let everyone know your name on Twitter so that they can follow you and see what you are writing about on a regular basis.
3 – Open up an account on Facebook. Here you will be able to link your blog to your profile through an RSS (really simple syndication) feed, so that every time you post to your blog the content in the post will show on your homepage. This will help even more people to find you and see what you are doing online.
4 – Start your own group on Facebook and add your blog to the blog networks application. That will help even more people to find your information.
5 – If you are writing articles, and I hope that you are, add your Twitter name to your author profile over at Ezine Articles, the largest article directory. Each time one of your articles is published, a link to the article will be delivered to the Twitter stream.
6 – Go to Twitterfeed and get started there. This site enables you to connect your blog to your Twitter account. Every time you post, a link to this post will appear in the Twitter stream, and your information will be exposed to even more people.
7 – Think globally. Whereas in the past you could only reach people in a small geographic area, your prospects are now citizens of the world. Embrace this idea and build your online business accordingly.
Your blog is a precious business tool that will enable you to reach more people than you can possibly imagine. Add these web 2.0 applications to the mix and your business and visibility will skyrocket. Syndicating your blog and article content will extend your reach and make you more money.

If that explanation doesn’t clear it all up for you, check out another informative and entertaining Commoncraft video, Podcasting in Plain English.