I’ve seen IT referred to as “nothin’ but hype”… and then I’ve seen IT awed, almost worshipped as the next big thing in business. It’s talked about that it seems to work as if by “magic.”
What is the IT? It is Social Networking/Social Media Marketing — sites like Twitter, Facebook, and some of the up and comers like Google Wave (the supposed Twitter “giant killer.”)
The hype of Social Networking/ Social Media Marketing is clearly producing results these days. People are seduced into the ease of giving, receiving and searching for information by clicking their mouse..
Conversations between people through social media have been continuously increasing, and even more in these weird economic times. Statistics from a Google Trends shows that in less than three years, there’s been a 300% increase in the number of searches at Google for the term SOCIAL MEDIA.
The rate of conversation in relation to the impact and effects of social media is increasing. According to Google, searches for “SOCIAL MEDIA” has increased by the hundreds in a span of less than three years. It has maintained such a tremendous rate of acceleration that it has sparked interest and curiosity to the masses this year.
If it is being searched, then the safe assumption is it means people are interested to know what it is all about. “That’s a no-brainer” you say? Well then the frequency of the search can safely be used as an indicator of most people’s interest, which ultimately means that it relevant to the person doing the search. Another no-brainer, right?
But is it safe to conclude that for most instances, the change is not nearly as important as the rate at which the change occurs. In financing, the rate of change in money is called interest. Will this term apply in the same manner to human behavior? Is interest the basis for currency? Interest on the money is supposed to act as compensation for the risk that the lender took. When there is devaluation the interest is suppose to be negative. Does this mean there is a negative risk? Since in finance a negative risk can not exist more money printed to compensate for the risk. This makes the currency inadequate.
In a word, no.
Social currency is different because it can handle negative interest rates with ease. In my opinion, this then makes it a superior currency. As can be seen in the present statistics from Google, the increase in the interest over social media is reflective of the growth of the rate of social networks and the use of the social media.
We can surmise that there is now a paradigm shift, and that these shifts are actually creating a new avenue for human interaction. What we are actually seeing here is a systemic change. The rate of change is so out of control making predictions difficult if not impossible to do because when the inputs are changed then the process is changed too, and consequently we see a change in the results.
The currency of a conversation gives different kinds of results. When conversations increase the currency of the conversation accelerates. This creates or adds value. If you want to improve on a result in the relationship economy, then you must engage in conversation that will impact those results.
