Jay Zaltzman quotes Jenka Gurfinkel who says, “Really effective social media strategy is about integrating methods for generating exposure through social media and online communities into the campaign strategy from the beginning. ” More of Jay’s insights can be found in this article:

Effective Social Media Marketing
Social media is a hot topic nowadays. Most marketers know it is important, but many are unsure how social media should fit into their marketing strategy. First, let’s define what social media is: typically, social media refers to … 

And if you’ve got a strategy, in today’s economy, it’s gotta be affordable, right? Author of the next article, Marc Meyer says “In other words how can they (small bizz) drive traffic and sales and leads and eyeballs to their sites and products on the cheap.”

Guerrilla marketing and social media marketing-an imperfect perfect union
If done right, guerrilla marketing can and has been very very successful in growing brands, creating viral buzz, and driving sales, eyeballs and traffic to products or companies. Why mesh guerrilla marketing with social media marketing …