Did you get a chance to attent Web 2.0 Expo that just ended on April 3rd? Well, I didnt either…but found this article entitled “Building Your Business in a Web 2.0 World – Web 2.0 Expo Highlights”  by Candis Hidalgo helpful (although definitely not like going to the suuny skies of California.)  Here’s a little of what Candis says about the Expo:

When you think of the Web 2.0 phenomenon, what words come to mind? Transparency, engagement, conversation, guru, apps, social networking, social media, social marketing… any of these sound familiar? Web 2.0 lingo has saturated articles, blog posts, tweets, and conversations across the web, but what does it all mean? And more importantly, how does it apply to the health and growth of your business? Thankfully, the Web 2.0 Expo in San Francisco helped to answer these questions in an applicable way, since it was “focused on ideas and solutions that will translate into real value and ultimately sales” (Bub.blicio.us). To read more valuable takeaways from the event, go to :
http://www.gosmart4u.com/blog/building-your-business-in-a-web-20-world-web-20-expo-highlights/165/

SocialMarketingExpert browsing and came upon a panel discussion in the article by Pete Blackshaw entitled “Ad-Tech “Master Class” Panel: If You Had $5 to Spend Online? ” In it a panel made up of the NY Times, Kraft, Intuit, Zappos.com, and 1800Flowers.com were asked, “If your goal is to sell management on the value of investing online, and you only had $5 to spend, where would you start?”

To summarize:
1) Invest the money in nailing key consumer insights around online behavior.
2) Invest it in customer service, call support, or even employee training.
3) invested it in product (his definition of “product” encompassed their user online communities.) Thought being it would act as a de-facto customer support labor force.
4) Efficiently spend it on online advertising on “participatory platforms” such as the New York Times. Why?  Because if you invest in areas rich with influencers, it can increase your odds of success since consumers look to their peers on how and what to buy.
5) Test and measure user-interaction, feedback, and even spending patterns.

Take some time and digest the information found in the article. Pay particular attention to the bottom of the article where they discuss “Lessons from Obama’s Digital Effort.”

Also check out the link for Paul’s post “10 Interactive Marketing Tips from Barack and Hillary” at
http://www.clickz.com/showPage.html?page=3628604