If you have not yet unleashed the full power of RSS for your website you need to read every word of this article carefully. I’m going to explain how you can use RSS to automate publishing content, build links and bring in traffic for you all on it’s own.

I’ve got something to admit.. I’m addicted to RSS!

Let me show you why. Let’s say we want to create a site on, dogs.

I can just go to Google alerts and start a news feed. (sign up for a Google account, go to manage account and find alerts) What this does is it will search the web for breaking news about “dogs” and will pull it into a news feed for you. It will take a little time for the feed to find news.

I use WordPress to publish with a plugin called “feedwordpress” to syndicate the news to my blogs. It’s as easy as copy & paste, put the Google alert feed into feedwordpress and all of a sudden you have an instant site publishing breaking dog news. (Ok I know dog news isn’t too exciting but it’s just an example!) So we have an automated dog news website, but how are people going to find it? Again RSS allows you to automate much of the promotion of the website as well! Wordpress will have it’s own RSS feed, of all the articles published on your site. We can take your RSS feed and plug it into a nice free site called twitterfeed.com You add your RSS feed into twitterfeed and have it update to ping.fm. Ping FM takes your updates and sends them out to a giant list of sites all across the internet.

Twitterfeed.com will send out between 1-5 updates on a schedule you set, that will automatically post updates of new news with links back to your site! Now you have a site that publishes it’s own news and builds it’s own links! How cool is that? As I’m writing this article I have 16 blogs, publishing news, posting to twitter, blogger WordPress, and more. All of it done automatically for me 24 hours a day. Wouldn’t you like more time to do the things that matter in your life and business? Put RSS content automation to work for you!

I’m lazy by nature and like to do as little work as possible. Therefore, when I have the opportunity to automate tasks, I jump at it. As I started getting heavily involved in social networking, I quickly became frustrated with having to update my status at several sites, as well as trying to figure out how to introduce my blog, my articles, and my ezine to my social networking audiences.

After much trial and error, here’s how I connect and repurpose all of my social marketing strategies:

1. Set up accounts. Make sure that you have current accounts with Twitter, Facebook, Linkedin, MySpace, and any other social networking platforms you regularly use.

2. Open an account at Ping.fm. The Ping.fm service automatically updates your status on all of your social networking sites, 21 of them at the current count. Depending on the number of networks you use, it will take you 10-50 minutes to connect your Ping.fm account to your various social network accounts. However, once everything is set up, you simply log into your Ping account, post your status update (no more than 140 characters), and your status is automatically updated on all of your social networking profiles. Rather than posting updates directly on Twitter or Facebook or MySpace, I instead use Ping.fm as the starting place for my daily status updates.

3. Display Twitters on other accounts. If you go to your Setting tab in your Twitter account and then down to “More Info URL”, you will see a link to “Add Twitter to Your Site.” By clicking on this link, you’ll be taken to a page where you can add your tweets in a separate box (not the Status updates area) in your MySpace and Facebook profiles, on your blogger or Typepad blogs, or get the Flash or HTML widgets to add to other sites like Squidoo lenses or to your website. Just follow the instructions connected to each application. If you use Typepad for your blog, you can also do this through the Widget gallery by finding Twitter widget in the “Publishing Tools” section.

4. Connect your blogposts to Twitter. Twitter Feed, http://www.twitterfeed.com/, enables you to feed your blog posts to your Twitter account. Simply create an account, go to “Create New Twitter Feed”, and enter the RSS feed of your blog. You can control the frequency with which Twitter displays your blog post, as well as the text used to preface your blog feed. I use “Blog update” to preface my posts.

5. Connect your blogposts to Facebook. I use Typepad for my blogs, so if you use a Wordpress blog, there are probably plugins that handle this, as well. When you create a new blog post, you can choose to send a link to that post into Facebook. These links will appear in your Mini-Feed on your Facebook profile, and may appear in your friends’ News Feeds.

In your Typepad account, go to Weblogs > Configure > Publicity, select “Prompt me to share new posts on Facebook.” When this item is selected, TypePad will automatically display a prompt from Facebook when you create and publish a new post on TypePad. The Facebook prompt will only appear if you have selected the option in your weblog’s publicity settings, and only when you create and publish a new post. The prompt will not appear when you save a post as draft, when you edit a post, or when you change the status of a post from Draft to Published.

6. Update your EzineArticles.com account. Article marketing is a smart and easy way to drive traffic to your site. If you’re submitting articles online to article directories, you definitely want to be using EzineArticles.com, the biggest and most popular article directory online. To connect to Twitter, click on “Profile Manager” in your account, then “Edit Author Bio” in your Author’s Area. Add your Twitter account information here. Each time a new article is accepted and published at EzineArticles, a post is automatically made to your Twitter account.

7. Update your aWeber account: I use aWeber as my email marketing service. You can now send an automatic Twitter post to all your followers on Twitter with a link to the HTML version of your ezine. When you create a broadcast in aWeber, select the option to publish a broadcast via RSS feed or to an archive, and then enter your Twitter account info, When your ezine is published, all of your Twitter followers will be notified.

There are probably others ways to connect the social networks and to repurpose content on social networks, but these 7 steps are all I need at the moment. Take 30 minutes out of your day to connect and repurpose your social networking, and watch your traffic and list begin to grow!