Interesting post by Charles Heflin at CharlesHeflin.com/roi-in-social-media/

As Omar Reyes from SmallBusinessWebology.com comments that Social Media maybe one of the last efficient methods for developing lasting relationships and establishing yourself as an expert or trusted advisor.

With the recent departure of Jay Mariotti from the Chicago Suntimes (now EX-employee,) even those within the medias are realizing their days are numbered.

Omar goes on to mention that many major players in the Interet Marketing world like Jack Humphrey and “even Charles Heflin with the Social Marketing Blueprint, are giving away a lot of valuable info to gain your trust… and ultimately sales. It’s no longer about selfishness, but about selflessness.”