| Starbucks | My Starbucks Idea Community | Crowdsourcing / Voting | Retail | United States | Warren Sukernek |
| Capital Bank | Company Blog | Blog / Blogging | Financial Services | Austria | Martin Meyer-Gossner |
| Volvo | Sweden’s Best | Photosharing | Automotive | Sweden | Peter Kim |
| KLM | KLM Bluenity Community | Events & meetups | Aerospace & Defense | The Netherlands | Matthijs Roumen |
| EMC2 | 16 Employee Blogs | Blog / Blogging | High Tech | United States | Rachel Happe |
| EMC2 | Documentum on Facebook/EMC ONE internal network | Social networks | High Tech | United States | Peter Kim |
| Deutsche Bank Golf Blog | Company Sponsored Blog | Blog / Blogging | Financial Services | United States | Martin Meyer-Gossner |
| Avasiare Professional Skincare & Cosmetics | Microblogging / Microsharing | Retail | United States | @avasiare | |
| Avasiare Professional Skincare & Cosmetics | Blog | Blog / Blogging | Retail | United States | Tanya Lee |
| Marriott International | Microblogging / Microsharing | Travel | United States | Warren Sukernek | |
| Home Depot | Microblogging / Microsharing | Retail | United States | Warren Sukernek | |
| Toys R Us | Microblogging / Microsharing | Retail | United States | Warren Sukernek | |
| Hardees | Microblogging / Microsharing | Retail | United States | Warren Sukernek | |
| Indigo Nation | Facebook Group: Wacky at work. User Generated Photo Contest | Photosharing | Consumer Goods and Services | India | Anupam Mukerji |
| Dell | Twitter Streams | Microblogging / Microsharing | High Tech | United States | Wolfgang Heinrich |
| EMC2 | Brand monitoring using Collective Intellect | Brand monitoring | High Tech | United States | Robin Seidner |
| Telus Mobility | Microblogging / Microsharing | Telecommunications | Canada | John Sheridan | |
| Dell | Dell Ideastorm | Crowdsourcing / Voting | High Tech | worldwide | Matthijs Roumen |
| Carl’s Jr. | Microblogging / Microsharing | Retail | United States | Warren Sukernek | |
| West Bank | Company Blog | Blog / Blogging | Financial Services | United States | Martin Meyer-Gossner |
| Scan Disk | Public Twitter Account | Microblogging / Microsharing | High Tech | United States | Martin Meyer-Gossner |
| GLS Bank | Public Twitter Account | Microblogging / Microsharing | Financial Services | Germany | Martin Meyer-Gossner |
| BMW | Videolog BMW MINI | Microblogging / Microsharing | Automotive | Germany | Martin Meyer-Gossner |
| EMC2 | Flickr account | Photosharing | High Tech | United States | Peter Kim |
| EMC2 | YouTube Channel | Online video | High Tech | United States | Peter Kim |
| EMC2 | Friendfeed account | Content aggregation | High Tech | United States | Peter Kim |
| EMC2 | Dan Schwabel, Social Media Specialist | Organization & staffing | High Tech | United States | Peter Kim |
| Thinkgeek | Microblogging | Retail | United States | Warren Sukernek | |
| Canadian Nurses Association (NurseONE) | Community | Social networks | Healthcare | Canada | John Sheridan |
| KLM | KLM Bluelab | Discussion boards & forums | Aerospace & Defense | The Netherlands | Matthijs Roumen |
| First Direct | Company Blog | Blog | Financial Services | United Kingdom | Martin Meyer-Gossner |
| Onlineshoes.com | Microblogging | Retail | United States | Warren Sukernek | |
| PCC Natural Markets | Microblogging | Retail | United States | Warren Sukernek | |
| Lululemon | Microblogging | Retail | Canada | Warren Sukernek | |
| CFP Brands | Strongbreak | Blog | Consumer Goods and Services | Germany | Wolfgang Heinrich |
| Luxor Hotel & Casino | Luxor BEAM | Widgets | Travel | United States | @LuxorLV |
| Philips | Weblog on innovation | Blog | High Tech | worldwide | Matthijs Roumen |
| zanox | zanox Web Services | Wikis | Advertising & Marketing | Australia | zanox |
| Embarq | YouTube Channel | Online video | Telecommunications | United States | Kevin Cobb |
| Embarq | Microblogging | Telecommunications | United States | Kevin Cobb | |
| Adidas | Adidasfootballtv | Online video | Retail | United Kingdom | Benedikt Köhler |
| Polycom | Polycom on Demand | Podcasting | High Tech | United States | PodWorx, Inc. |
| Interwoven | Intersections by Interwoven | Podcasting | High Tech | United States | PodWorx, Inc. |
| Daimler AG | Daimler-Blog | Blog | Automotive | Germany | Nils Koenig |
| Jet Blue | Microblogging | Travel | United States | Warren Sukernek | |
| Microsoft Office Live Small Business | Microblogging | High Tech | United States | Warren Sukernek | |
| Method | Microblogging | Consumer Goods and Services | United States | Warren Sukernek | |
| Detroit Pistons | Microblogging | Media & Entertainment | United States | Warren Sukernek | |
| Carnival Cruise | Microblogging | Travel | United States | Warren Sukernek | |
| Roger Smith Hotel | Microblogging | Travel | United States | Warren Sukernek | |
| Dunkin Donuts | Microblogging | Retail | United States | Warren Sukernek | |
| Starbucks | Microblogging | Retail | United States | Warren Sukernek | |
| Zappos Shoes | Microblogging | Retail | United States | Warren Sukernek | |
| Comcast | Microblogging | Consumer Goods and Services | United States | Warren Sukernek | |
| Amazon Music | AmazonMp3 Twitter | Microblogging | Retail | United States | Warren Sukernek |
| HR Block | Microblogging | Consumer Goods and Services | United States | Warren Sukernek | |
| Whole Foods | Microblogging | Retail | United States | Warren Sukernek | |
| Whole Foods | Whole Story Blog | Blog | Retail | United States | Warren Sukernek |
| Popeyes Chicken | Popeyes on Twitter | Microblogging | Retail | United States | Warren Sukernek |
| Bojangles | Bojangles on Twitter | Microblogging | Retail | United States | |
| Park City Mountain Resort | Microblogging | Travel | United States | Eric Hoffman | |
| Luxor Hotel & Casino | Fantasy on YouTube | Online video | Travel | United States | @LuxorLV |
| Treasure Island Hotel & Casino | TI on YouTube | Online video | Travel | United States | @LuxorLV |
| Luxor Hotel & Casino | Virtual Vegas Facebook Application | Widgets | Travel | United States | @LuxorLV |
| Luxor Hotel & Casino | Luxor on Flickr | Photosharing | Travel | United States | @LuxorLV |
| MGM Grand Hotel & Casino | MGM Grand on YouTube | Online video | Travel | United States | @LuxorLV |
| The Mirage Hotel & Casino | Mirage Volcano on YouTube | Online video | Travel | United States | @LuxorLV |
| Mandalay Bay Resort & Casino | Mandalay Bay on YouTube | Online video | Travel | United States | @LuxorLV |
| MGM Grand Detroit | YouTube | Online video | Travel | United States | @LuxorLV |
| Luxor Hotel & Casino | Luxor Facebook Fan Page | Social networks | Travel | United States | @LuxorLV |
| Luxor Hotel & Casino | Luxor on Friendfeed | Content aggregation | Travel | United States | @LuxorLV |
| Luxor Hotel & Casino | Luxor on Bright Kite | Microblogging | Travel | United States | @LuxorLV |
| The Mirage Hotel & Casino | Mirage Volcano Facebook Fan Page | Social networks | Travel | United States | @LuxorLV |
| MGM Grand Hotel & Casino | MGM Grand on Twitter | Microblogging | Travel | United States | @LuxorLV |
| MGM Grand Hotel & Casino | MGM Grand Facebook Fan Page | Social networks | Travel | United States | @LuxorLV |
| MGM MIRAGE | MGM MIRAGE Facebook Fan Page | Social networks | Travel | United States | @LuxorLV |
| MGM MIRAGE | MGM MIRAGE on YouTube | Online video | Travel | United States | @LuxorLV |
| Luxor Hotel & Casino | Luxor on Vimeo | Online video | Travel | United States | @LuxorLV |
| Luxor Hotel & Casino | Luxor on MySpace | Social networks | Telecommunications | United States | @LuxorLV |
| Luxor Hotel & Casino | Luxor on YouTube | Online video | Travel | United States | @LuxorLV |
| MGM MIRAGE | MGM MIRAGE on Twitter | Microblogging | Travel | United States | @LuxorLV |
| Luxor Hotel & Casino | @LuxorLV on Twitter | Microblogging | Travel | United States | @LuxorLV |
| Luxor Hotel & Casino | Luxor Insider Blog | Blog | Travel | United States | @LuxorLV |
| Oracle Corporation | Oracle Mix | Crowdsourcing/Voting | High Tech | worldwide | @SocialJulio |
| DIRECTV | DIRECTV Tech Help Forums | Discussion boards & forums | Media & Entertainment | United States | Charles Miller |
| DIRECTV | Facebook Fan Page | Social networks | Media & Entertainment | United States | Charles Miller |
| Oracle Corporation | Oracle Blog Center | Blog | High Tech | worldwide | @socialJulio |
| DIRECTV | Microblogging | Media & Entertainment | United States | Charles Miller | |
| Oracle Corporation | Oracle Technology Network | Outreach programs | High Tech | worldwide | @SocialJulio |
| Oracle Corporation | Oracle Forums | Discussion boards & forums | High Tech | worldwide | @SocialJulio |
| SCI FI Network’s Eureka | Fans talk to their favorite TV show character anytime, via Twitter | Microblogging | Media & Entertainment | United States | |
| Park City Mountain Resort | Corporate Blog | Blog | Travel | United States | Eric Hoffman |
| Segway | Segway Social | Social networks | Consumer Goods and Services | United States | Segway |
| Segway | Facebook page | Social networks | Consumer Goods and Services | United States | Segway |
| Segway | The Last Mile blog | Blog | Consumer Goods and Services | United States | Segway |
| Segway | Microblogging | Consumer Goods and Services | United States | Segway | |
| Nortel | User-generated video campaign | Crowdsourcing/Voting | Telecommunications | Canada | Bo Gowan |
| Nortel | YouTube | Online video | Telecommunications | Canada | Bo Gowan |
| Nortel | Blogs home page | Blog | Telecommunications | Canada | Bo Gowan |
| Nortel | Microblogging | Telecommunications | Canada | Bo Gowan | |
| Nike | Community | Social networks | Retail | worldwide | Wolfgang Heinrich |
| Mini USA | Galvanizing the Mini Community | Outreach programs | Automotive | United States | Tom O’Brien |
| Mini USA | Social Media ROI for Mini USA – Brand Advocacy | Discussion boards & forums | Automotive | United States | Tom O’Brien |
| Rubbermaid | Reviews & Ratings | Ratings & reviews | Consumer Goods and Services | United States | Jim Deitzel |
| Amway | Corporate blog portal | Blog | Consumer Goods and Services | United States | Constantin Basturea |
| Rubbermaid | StumbleUpon | Bookmarking/Tagging | Consumer Goods and Services | United States | Jim Deitzel |
| Rubbermaid | FriendFeed | Content aggregation | Consumer Goods and Services | United States | Jim Deitzel |
| Rubbermaid | YouTube | Online video | Consumer Goods and Services | Australia | Jim Deitzel |
| Rubbermaid | Flickr | Photosharing | Consumer Goods and Services | United States | Jim Deitzel |
| Rubbermaid | Facebook Page | Social networks | Consumer Goods and Services | United States | Jim Deitzel |
| Lion Brand Yarn | Corpoarte Podcast | Podcasting | Consumer Goods and Services | United States | Constantin Basturea |
| Rubbermaid | Microblogging | Consumer Goods and Services | United States | Jim Deitzel | |
| Lion Brand Yarn | Corporate Blog | Blog | Consumer Goods and Services | United States | Constantin Basturea |
| Smithsonian Channel | Corporate blog | Blog | Media & Entertainment | United States | Constantin Basturea |
| Rubbermaid | Company Blog | Blog | Consumer Goods and Services | United States | Jim Deitzel |
| Telstra | YouTube channel | Online video | Telecommunications | Australia | Constantin Basturea |
| Telstra | Now We Are Talking – social media portal | Blog | Telecommunications | Australia | Constantin Basturea |
| Telstra | Twitter – BigPond | Bookmarking/Tagging | Telecommunications | Australia | Constantin Basturea |
| Siemens PLM Software | Siemens PLM Software Blog | Blog | High Tech | United States | Constantin Basturea |
| Graco Children’s Products | YouTube channel – Ready for the Road Ahead Campaign | Online video | Consumer Goods and Services | United States | Constantin Basturea |
| Graco Children’s Products | Twitter – Ready for the Road Ahead Campaign | Microblogging | Consumer Goods and Services | United States | Constantin Basturea |
| Ripple6- Gannett | Creating Value for Publishers | Online video | Media & Entertainment | United States | Ripple6- Enterprise Social Media Platform |
| Divided We Fail | Content and Blog | Crowdsourcing/Voting | Not for profit | United States | Mike Rowland |
| AARP | Boomer Marketing | Social networks | Not for profit | United States | |
| Mobile Heights | Social Suggestions | Crowdsourcing/Voting | Telecommunications | Sweden | Superlativo |
| New York Times Company | Microblogging | Media & Entertainment | United States | Constantin Basturea | |
| Siemens | YouTube channel | Online video | Industrial Equipment | Germany | Constantin Basturea |
| Dow Chemical | YouTube channel | Online video | Chemicals | United States | Constantin Basturea |
| Graco Children’s Products | Company blog | Blog | Consumer Goods and Services | United States | Constantin Basturea |
| Precise Biometrics | Social Event Site | Events & meetups | High Tech | Sweden | Stefan Halley |
| Cavidi | Company Blog | Blog | Healthcare | Sweden | Stefan Halley |
| Overdrive Interactive | Flickr Portfolio | Photosharing | Advertising & Marketing | United States | Overdrive Interactive |
| Overdrive Interactive | MySpace Profile | Social networks | Advertising & Marketing | United States | Overdrive Interactive |
| Overdrive Interactive | Facebook Page | Social networks | Advertising & Marketing | United States | Overdrive Interactive |
| Overdrive Interactive | Online Marketing Stats Blog | Blog | Advertising & Marketing | United States | Overdrive Interactive |
| Overdrive Interactive | Overdrive Marketing Blog | Blog | Advertising & Marketing | United States | Overdrive Interactive |
| Overdrive Interactive | Microblogging | Advertising & Marketing | United States | Overdrive Interactive | |
| Harley-Davidson | MySpace Video Channel | Online video | Automotive | United States | Overdrive Interactive |
| Harley-Davidson | Microblogging | Automotive | United States | Overdrive Interactive | |
| Harley-Davidson | YouTube Channel | Online video | Automotive | United States | Overdrive Interactive |
| Harley-Davidson | MySpace Profile | Social networks | Automotive | United States | Overdrive Interactive |
| Harley-Davidson | Facebook Page | Social networks | Automotive | United States | Overdrive Interactive |
| ComMetrics | FT ComMetrics Global 500 Blog Index | Brand monitoring | Telecommunications | Switzerland | Urs E. Gattiker |
| Cisco Social Media in a Product Launch | Social networks | High Tech | United States | Cynthia Trevino | |
| Scripps Health | Twitter outpost | Brand monitoring | Healthcare | United States | Marc Needham |
| Scripps Health | YouTube channel | Online video | Healthcare | United States | Marc Needham |
| Scripps Health | Facebook group for employees, patients, jobseekers | Social networks | Healthcare | United States | Marc Needham |
| Ericsson | Telecom report | Podcasting | Telecommunications | Sweden | Mikael Lindecrantz |
| 3 Italia | Facebook group for corporate | Social networks | Telecommunications | Italy | Massimo Cavazzini |
| Kia Motors | Kia BUZZ | Bookmarking/Tagging | Automotive | United States | Juny Lee |
compiled by Peter Kim at http://wiki.beingpeterkim.com/
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[...] ones. G. Wayne Clayton, journalist and entrepreneur at SocialMediaExpert.org, offers a great list about companies using social media to do [...]